Mobilization, or engagement, is a collective phenomenon where the behaviour of a large proportion of employees has a beneficial impact on the organization and where everyone works toward a common goal. It represents the employees’ commitment and emotional connection to the organization. These employees care about doing better work, and their actions are in line with the organization’s priorities and needs. It’s important to remember that employees must choose to be engaged, although organizations can adopt management practices that promote engagement.
Employee mobilization presents many advantages. For example, according to management research firm Gallup, organizations with 9 engaged employees for every actively disengaged employee in 2010–2011 posted 147% higher earnings per share than their competitors the following year.
Employee engagement also has the following benefits:
- Decreased turnover
- Satisfied users, customers and partners
- Productivity and profitability
- Quality products and services
- Return on investment
- Fewer workplace accidents and occupational diseases
- Reduction of absenteeism and presenteeism
Considering the rarity of skilled workers, it is important to retain talented employees and ensure that they deliver high performance. Remember, turnover costs about 0.5 to 2 times the departing employee’s annual salary. Disengagement represents a loss of approximately 2 hours per day for each disengaged employee.